Our people
La Familia
The people behind RBL — the creators, storytellers and artists rooted in Latino culture. The ones who build it, and the ones who rep it.
The founders
It took both
Victor Ramirez
Co-founder · Creative Director
15+ years building world-class brands (Mercedes-Benz, Nike, Harley-Davidson, Ritz-Carlton, Amex). The vision, the design, the standard — pictured with his mom, Martiza Pilar Herrera.
Evelyn Lopez
Co-founder · CEO
RBL’s CEO and a PR force with a global track record — PR, marketing, brand and product. The engine that turns vision into a movement, pictured with her mom, Dios Intriago.
The Collective
The artists
Every drop is built with a real Latino artist — credited by name, paid a royalty on every piece sold.
To be announced
To be announced
To be announced
You?
Collaborations
Drops & partners
Limited drops built with artists, crews and orgs — each a real collaboration, credited and shared.
Great American Hip Hop Debate ↗
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As seen on
Notable names rep RBL
Artists, chefs and culture-shapers who wear the movement. Every frame credited.
Worn by the culture