Our Story · Est. 2018
Bringing Latinos
into the light
Born from streetwear and hip-hop culture. Built for the people it never represented.
Streetwear was built on culture — but for 30 years, ours was missing from the racks. Raised By Latinos exists to change that.
How we got here
The road
Toronto soaked in skate and hip-hop. Tommy Hilfiger, FUBU and the streetwear wave defined a generation — but Latino voices stayed on the sidelines.
RBL launches to put Latino culture, pride and identity on the garment — lifestyle wear that brings our people into the light.
Streetwear is a global market. We’re building the Latino seat at that table: a brand by the culture, for everyone who loves it.
One artist, one drop at a time — a rolling collective of Latino creatives, credited and paid. See what’s dropping →
Our Roots
From Toronto, for all Latinos
RBL started in Toronto — a city shaped by waves of Latin American families who arrived from the 1970s on, and built community far from home.
That immigrant grit is in our DNA. But we were never about one city or one flag. From day one the mission reached across the whole diaspora — and today it’s growing across the US.
The founders
It took both
Raised By Latinos was never one person’s idea. It’s two complementary halves — the vision and the engine. Neither gets here without the other.
Victor Ramirez
Co-founder · Creative Director
A world-class creative director with a global, proven track record — 15+ years building brands at the highest level (Mercedes-Benz, Nike, Harley-Davidson, Ritz-Carlton, Amex). The vision, the design, the standard.
Evelyn Lopez
Co-founder · CEO
RBL’s CEO and a PR genius with a global, proven track record. The strategist who takes the brand to the world — PR, marketing, brand and product. The engine that turns vision into a movement.
Two founders, one standard. This isn’t merch — it’s a brand built by people who’ve done it at the highest level, for a culture that deserves it.
Wear the story
Latino by birth or at heart
The culture is open. The streetwear is for everyone.
As Seen On
Credited · Paid · Never anonymous
The collective
RBL isn’t one designer with a logo. It’s a rolling collective of Latino creatives — and artists who live and love the cultura — building one drop at a time. Every collaborator is credited by name and paid a royalty on every piece sold.
Creative direction
Ramirez — Co-Founder & Creative Director. Designed RBL’s first collections and sets the creative direction for every drop since.
Collaborations
- GAHHD — the “We Are Hip-Hop” line, born from the culture that raised us.
- La Firma Santana — a limited capsule with the Santana camp.
- Zooted — a streetwear drop with the Zooted crew.
- A La Brava — with the first Latina superhero team. From artists to writers to designers, an all-Latine team waving the flag. ¡Viva la raza!
- A Cabra Sports — an RBL × A Cabra Sports collaboration.
- Art de Kattan — an artist collaboration bringing his work to the drop.
- ReblX — an RBL × ReblX collaboration.
- Odatruh — an RBL × Odatruh collaboration.
- Deena — an artist collaboration.
- Pulpo Beard Oil — a product collaboration beyond apparel.
Community
Spidershood Social Club — a partnership beyond the garment. Spidershood is an organization that supports people with a troubled past through volunteer programs and community-service projects. Because the culture is nothing without the community behind it.
The collective is open. Latino by birth or Latino at heart — if you down, we down.
Built to last, not to flood the racks
Made like it matters
Limited drops, not fast fashion. Heavyweight fabric, considered fits, and designs carried by real artists — not stock graphics. We’d rather make less and mean it: a seat at the same table as Supreme, OVO and Bape, built by the culture, for everyone who loves it.