Chase Bank is the Presenting Sponsor of 3rd Annual LATINAFest: Mind, Body, Soul

— An In-Person Event in Celebration of All Things Latina Takes Place October 17, 2021 —

LOS ANGELES, CA — September 22, 2021 — (NOTICIAS NEWSWIRE) — Today, LATINAFest announced that Chase Bank is the Presenting Sponsor of LATINAFest: Mind, Body, Soul 2021, an in-person event in celebration of all things Latina. LATINAFest, created in 2018 by entrepreneurs Bel Hernandez and Naibe Reynoso, connects, supports, and celebrates LATINAprenuers. This year’s theme, #TheFutureIsLatina, reflects the growing influence of Latinas in all sectors of society. LATINAFest takes place on Sunday, October 17, 2021, from 11:00 AM to 6:00 PM (PST) at La Plaza de Cultura y Artes in downtown Los Angeles.

“Latina small business owners are a major driving force in our economy, our cities, and our community,” said Silvana Montenegro, head of Hispanic & Latino Initiatives at JPMorgan Chase. “It’s great to be a part of LATINAFest and celebrate the grit of Latina entrepreneurs and bring information and resources that can help them and their businesses build brighter futures.”

At LATINAFest, Chase will present the Chase Pavilion, consisting of 10 Latino/a-owned businesses who have successfully grown their companies through a new Chase for Business program. As part of JPMorgan Chase’s $30 billion racial equity commitment, the firm launched this new program to accelerate minority small business growth in historically underserved neighborhoods. Through this initiative, Latino/a business owners are matched with a senior business consultant who provides 1:1 coaching, financial planning, business development, resources as well as access to capital. The program is available to all, Chase customers and non-customers alike.

“We are proud to be collaborating with our Presenting Sponsor Chase,”' said Bel Hernandez, CEO of Latin Heat Media and Co-Founder of LATINAFest. “Chase is clearly committed to providing economic opportunity by supporting and accelerating Latina small businesses in historically underserved communities. The Chase Pavilion at LATINAFest is a grand example of its success in empowering Latina entrepreneurs, especially in Los Angeles.”

Latina entrepreneurs are seeing record growth, surging 34% over the past decade, outpacing that of any other ethnic group. By 2023, Latino/a purchasing power is expected to reach $1.9 trillion, adding up to significant economic and electoral clout.

Chase’s support includes funding a $2,500 grant to be presented to an outstanding Latina business owner who has shown improved growth, leadership, and promise within the community. The LATINAFest LATINAPreneur Grant will be presented by Dr. Betty Uribe, consumer bank divisional director for Chase’s California Region, and LATINAFest founders at the event. Dr. Uribe will also be the Keynote Speaker at LATINAFest.

“Latinas are entrepreneurial, resilient, and hard-working,” said Naibe Reynoso, Founder of Con Todo Press and Co-Founder of LATINAFest. “They start businesses at six times the national rate. Yet, they still face challenges accessing capital. As Chase Bank is demonstrating, we must continue to support and educate Latina entrepreneurs because when they thrive, so do the communities, neighborhoods, and families around them.”

LATINAFest: Mind, Body, Soul 2021 provides Latina entrepreneurs a space to showcase and sell their culturally relevant and innovative products. The in-person event will feature inspirational Ted Talk-like speakers, music and dancing performances on two stages; live tapings of the award-winning TheTRENDTalk show, Cocktail & VIP Gardens, an Empowerment Fashion Show, The Lasio Hair Care Zone, a Food Court, and other fun activities and immersive installations for families and children.

We are proud to be once again partnering with La Plaza de Cultura Y Artes to hold our 3rd Annual LATINAFest in their beautiful venue, known as the hub of cultural events in Los Ángeles.

ABC7 Los Angeles is the official media sponsor of LATINAFest.

For sponsorship opportunities, please email

Eventbrite Registration:

Ticket prices: $10

2019 Video Recap:


LATINAFest was founded by journalists Bel Hernandez and Naibe Reynoso in 2018 to produce in-person and virtual events with the mission of uniting, supporting, and empowering Latina women of all ages and socio-economic backgrounds. Its annual outdoor festival brings together thousands of entrepreneurs, community leaders, decision-makers, and Latinas from all walks of life who are bilingual, bicultural, and armed with buying power, ready to engage, build networks, and take their businesses to the next level. LATINAFest also provides strategic business incentives and resources that help accelerate its growth.

Chase is the U.S. consumer and commercial banking business of JPMorgan Chase & Co. (NYSE: JPM), a leading global financial services firm with assets of $3.7 trillion and operations worldwide. Chase serves more than 60 million American households with a broad range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. Customers can choose how and where they want to bank: More than 4,700 branches in 48 states and the District of Columbia, 16,000 ATMs, mobile, online, and by phone. For more information, go to