News

Streetwear hispano en Canadá

Diario Business News by Grupo Business News, como medio de comunicación empresarial hispana en el mundo, se enorgullece de presentar a la empresa Raised By Latinos, que sorprende gratamente en el mundo de la moda con su originalidad.

El año 2018 fue uno de consolidación para la cultura urbana a nivel mundial. Mientras artistas como Bad Bunny y Travis Scott se posicionaron como las figuras a seguir en los mundos de habla hispana e inglesa respectivamente, marcas de moda como Supreme y Off-White se convirtieron en referentes de estilo para las nuevas generaciones.

Ante este panorama emerge Raised by Latinos (RBL), un proyecto liderado por la especialista en redes sociales Evelyn Lopez y originado en Toronto, Canadá, cuyo objetivo es el de buscar establecerse en el país norteamericano como un símbolo representativo de la población hispanohablante en Norteamérica.

Pero RBL es una iniciativa que va más allá de una simple marca de ropa: Según su propia página, la propuesta se describe como “un movimiento de moda urbana que promueve la cultura latina. Este movimiento es para unir a los latinos y al mundo a través del pensamiento positivo; para respetar la diversidad de nuestras líneas sanguíneas y conectar a las personas con pensamiento consciente e inclusivo. A través de sus diseños, RBL se esfuerza por dar luz a los asuntos de representación de la cultura latina”.

Es con esta misión que su sitio web, además de incluir la tienda digital de la marca, también incluye diversos artículos y piezas audiovisuales sobre artistas y promesas culturales de origen latinoamericano, con el fin de promover y apoyar a estas personas en un entorno extranjero.

Una Familia

También es digno de mencionar que, además de su propia líder, la marca también posee una alta representatividad de miembros de procedencia latina, entregando una alta legitimidad en su mensaje. 

Un ejemplo de ello es su propio director creativo, el diseñador Victor Henry Ramirez, quien cuenta con más de una década de experiencia, trabajando para compañías como Mercedes Benz, Nike y Harley-Davidson, por decir algunos.

Lopez, por su parte, tiene una amplia trayectoria apoyando comunicacionalmente a diversos organismos, siendo también en la actualidad asistente de marca para la estrella de la WWE Trish Stratus, la cual ha sido campeona de lucha libre en numerosas ocasiones y considerada por muchos como una leyenda del cuadrilátero.

Por otro lado, RBL también tiene un espacio para promover a sus embajadores, tales como el artista de Hip-Hop proveniente de la ciudad de Los Angeles Zooted Third, el DJ salvadoreño y radicado en Nueva York El Patrón Remix, y el instructor de danza latina de Toronto Dali Perez.

En definitiva, Raised by Latinos es un emprendimiento que, a través de la cultura urbana asociada al streetwear, ha podido ser un referente de la representación hispanohablante en Canadá y los Estados Unidos. Una iniciativa que, a futuro, espera dejar una huella en la cultura norteamericana.

Diario Business News by Grupo Business News, como medio de comunicación empresarial hispana en el mundo, se enorgullece de hacer eco de esta importante empresa hispana del mundo de la moda, son empresas como estas las que nos mantienen conectados y motivados para seguir destacando el talento y la innovación que fluye en el mundo empresarial hispano. 

Sobre Diario Business News

Diario Business News busca emprendedores como tu! ¿Quieres ser parte de nuestro éxito? ¡haz clic aquí! o envía un correo con tu CV a: info@grupobusinessnews.com

Diario Business News se ha convertido en una plataforma de referencia en el mundo empresarial, con una presencia física en 27 países a nivel global, contando con editores, profesionales del marketing y las ventas en cada uno de ellos. Además, hemos generado 20 ediciones propias en países. Nuestra comunidad de líderes de opinión empresarial en habla hispana se ha ido consolidando, y aspiramos a convertirnos en “el diario más influyente en el ecosistema empresarial de habla hispana del mundo”

Gracias Diario Business News De RBL Familia.

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by Ramirez

We Are Hip-Hop by RBL & GAHHD Podcast

Jersey City, NJ – Raised by Latinos, Street Wear Brand, and the Great American Hip-Hop Debate (GAHHD) Podcast have once again teamed up to proudly present the “We are Hip-Hop” statement-clothing capsule, featuring many names that you may know and love. This is a clothing line that pays tribute to the many Latin artists who helped Hip-Hop’s inception and contributed to its ever-changing evolution. This collaboration is the brainchild of both RBL founders, Evelyn Lopez & Victor Henry Ramirez. The Drop  “We are Hip-Hop” line is set to launch a 1^st generation long sleeve this winter, with many more to be released thereafter. All Profits from this drop will be donated to Puerto Rico Comedores Sociales PR instagram @comedores.socialespr.

Along with the clothing capsule, RBL plans to launch several other multi-media items, in partnership with the GAHHD Podcast.  One of those items being an “I Am Hip-Hop” branded television show based around the same concept.  Make sure to stay tuned for all of their release dates and many more announcements to come.

Raised By Latinos (RBL) was founded by Evelyn Lopez & Victor Henry Ramirez in order to promote positive Latino culture. They designed the brand around the idea of Representation Matters. Their groundbreaking concepts & marketing strategies have taken the world by storm.

The GAHHD Podcast is a show that promotes the Art of debate.  The topics of the show range from Hip-Hop to all genres of music and other aspects of popular Culture. Tune into the GAHHD Podcast on Roku, brought to you by the Wehpa Network.

“Change the World.” – RBL

Below is the first list that we are sure will keep growing over time we.  If we missed you or know a person you think should be added to the list please email us at info@raisedbylatinos.com.

A letter to the world

Dear world,

WE ARE HIP HOP.

Raised By Latinos and The GAHHD podcast present a collaboration dedicated to the unheralded originators and creators of this Culture that birthed us all. From its inception in the Bronx, til now they have been there to help shape and grow what would eventually change the world. And, as it grew, Latinos grew. We were not only Raised by Latinos, but also Raised by Hip Hop. We are Hip Hop and Hip Hop is us. So it is with great reverence that we salute all of the contributors past, present, and future. May we all continue to blaze trails and leave our marks in this thing of ours. Dedicated to Hip Hop.

ORIGINATORS

DJ DISCO WIZ (DJ)

PRINCE WHIPPER WHIP (RAPPER)

RUBY DEE (RAPPER)

DJ CHARLIE CHASE (DJ)ROCK STEADY CREW (B BOYS)

TATS CRU (GRAF ARTISTS)

LA BRUJA AKA CARIDAD DE LA CRUZ

DEVASTATING TITO OF THE FEARLESS FOUR (RAPPER) LATE

CRAZY LEGS (B BOY)

LADY PINK (GRAF ARTIST)

BOBBITO AKA ROBERT GARCIA AKA KOOL BOB LOVE AKA DJ CUCUMBER SLICE

LES QUINONES (GRAF ARTIST)

RADIO

ANGIE MARTINEZ

CHUEY MARTINEZ

RAPPERS

KID FROST

FAT JOE

GUELO STAR

MELLOW MAN ACE

THE REAL ROXANNE

AZ

BEATNUTS

CONEJO

CYPRESS HILL

CUBAN LINK

FABOLOUS

HURRICANE G

JIM JONES

TITO GRAHMZ

NORE

BIG PUN

IMMORTAL TECHNIQUE

VICO-C

BODEGA BAMZ

CORTEZ BODEGA

CARDI B

JOELL ORTIZ

JUELZ SANTANA

CODE BLUE

PITBULL

SHYHEIM

BIG PUN SON

ALEX KYZA

MERK MONTES

DON DINERO

LOUPZ

CHINO XL

DJS

DJ ENUFF

DJ JUNE

DJ LAZY K

TONY TOUCH

EXECUTIVES

JAMES CRUZ

RUBEN RODRIGUEZ

JUSTIN DURAN

BENNY MEDINA

POLO MOLINA

SHAWN PECAS COSTNER

AJ RAMOS

DIRECTORS

JESSY TERRERO

ULYSSES TERRERO

KURA

J DOT LITTLES

RAY CUTS

KID ART

JAY SCORCESE

SQUARE DEAL MEDIA

DPTV FILMS

DIEGO VARA

EIF RIVERA

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by Ramirez

Mejores marcas de ropa urbana latina 2022

By Christian Gonzalez

Gracias From Raised By Latinos Evelyn Lopez CEO Y Victor Henry Ramirez Creative Director

La moda streetwear, moda de calle o moda urbana es una tendencia en el mundo de la moda que se popularizó en la década de los 90s que partió especialmente de la cultura skate y el surf en california con muchos elementos del hip-hop de Nueva York también. En este tipo de ropa los artistas o deportistas querían expresar una visión mucho más sencilla del estilo, relajada y confortable.

Durante el paso de los años, el streetwear ha ido evolucionando y siendo adoptado por muchos, dada a su estilo desenfocado e informal, especialmente en grandes centros urbanos en los que las personas deben estar listos para todas las situaciones de manera adecuada en cuanto al estilo.

Hoy en día podemos ver expresado este estilo entre los jóven es especialmente, quienes suelen llevar jeans, pantalones deportivos y camisetas oversize (tallas más grandes de su talla usual), hoodies, gorras, zapatillas deportivas que suelen ser usadas en el deporte.

Mejores marcas de ropa urbana latina en 2022

Por eso te vamos a mostrar las mejores marcas de streetwear latinoamericanas a las que puedes acceder y hace parte de la tendencia apoyando lo latino.

Raised by Latinos

Esta es una marca de ropa que se ha convertido prácticamente en un movimiento. La idea es unir a los latinos y conectar a las personas que son conscientes e inclusivos a nivel mundial. Además, tiene como objetivo el traer a los latinos a la luz del mundo, promoviendo la cultura latinoamericana y el empoderamiento de todo lo referente a los latinos.

Raised by Latinos cree que aún faltan elementos en el mercado que precisamente ellos pueden aportar. Pues, en los hogares de personas latinas donde sea que se encuentren en el mundo, hay ciertos valores y estilo de vida que indiscutiblemente se le pasa a sus hijos, y eso pasó con los creadores de Raised by Latinos y eso mismo es lo que quieren mostrar al mundo de la moda.

Dónde comprar: En su página web.

READ FULL ARTICLE : https://www.jefebet.com/lifestyle/mejores-marcas-de-ropa-urbana-latina-2022

ENGLISH:

Top Latino Streetwear Brands Right Now!

Streetwear fashion, street fashion or urban fashion is a trend in the world of fashion that became popular in the 90s that started especially from the skate and surf culture in California with many elements of New York hip-hop also. In this type of clothing, artists or athletes wanted to express a much simpler vision of style, relaxed and comfortable.

Over the years, streetwear has been evolving and being adopted by many, given its unfocused and informal style, especially in large urban centers where people must be ready for all situations in an appropriate way in terms of style. .

Today we can see this style expressed among young people especially, who usually wear jeans, sweatpants and oversize t-shirts (sizes larger than their usual size), hoodies, caps, sneakers that are usually used in sports.

Best Latin Urban Clothing Brands in 2022

That is why we are going to show you the best Latin American streetwear brands that you can access and are part of the trend supporting the Latin.

Raised by Latinos

This is a clothing brand that has practically become a movement. The idea is to unite Latinos and connect people who are conscious and inclusive globally. In addition, its objective is to bring Latinos to the light of the world, promoting Latin American culture and the empowerment of everything related to Latinos.

Raised by Latinos believes that there is still a lack of elements in the market that precisely they can contribute. Well, in the homes of Latino people wherever they are in the world, there are certain values ​​and lifestyles that are unquestionably passed on to their children, and that happened with the creators of Raised by Latinos and that is exactly what they want show the world of fashion.

Where to buy: On their website .

READ FULL ARTICLE : https://www.jefebet.com/lifestyle/mejores-marcas-de-ropa-urbana-latina-2022

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by Ramirez

5 Latinx-Owned Streetwear Brands

Unapologetically representing the Latin culture

These five brands are creating styles that are unapologetically representing the Latin culture.

Shopping for winter threads can sometimes be an issue. Does one go for something that is warm and comfortable? Or do they put style above all?

Thankfully, the following five streetwear fashion brands won't make you have to choose between style and comfort.

People Chica is highlighting five Latinx-owned clothing brands that are not only representing la cultura to the fullest, but also looking to keep you looking fly throughout every season.

Raised By Latinos " We made the list winter 2021 peopleenespanol.com". Check out full article

Full Article: peopleenespanol.com

Stay Tuned for our 2022 Fall - Winter Drop. Sign up to our Email list to get VIP Drops weeks before they go Public.

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by Ramirez

“LATINOS ARE SLEEPING GIANTS,” RBL

Thank you @grey__journal for featuring us on the Hustle section 🙏🏼🙏🏾 Much thanks to David Romo for writing the article.

How this streetwear brand elevates an underrepresented demographic.

if you were to guess which racial demographic in the U.S. is the fastest growing in entrepreneurship, would Latinos come to mind? According to research conducted by Stanford Business, Latino-owned companies are growing significantly faster than the average business. In 2019, they reported the number of Latino business owners grew 34% in ten years compared to 1% for all business owners in the United States. However, a report from 2020 found that only 51% of Latinos that applied for national bank loans received funding for their businesses versus 77% of white-owned businesses. When comparing loans over $100,000, the funding gap gets even bigger with only 20% of Latino-owned businesses receiving funding compared to 50% for white-owned businesses. These numbers show that Latinos have great untapped potential in entrepreneurship because they lack opportunities and representation. Or, as the Raised By Latinos cofounders say, Latinos are sleeping giants.

Raised By Latinos is a Canadian-based streetwear brand that aims to provide representation for Latinos everywhere and help them stay connected, not just to their roots, but to each other. Founded in 2018 by Victor Ramirez and Evelyn Lopez, these cofounders watched as hip hop and skate culture took over mainstream fashion in the mid-1990s and evolved into the high-end streetwear we know today. However, when they kept an eye on all the rising brands, they realized there was no real representation for Latinos. When there was, it was usually in a negative light with thuggish, stereotypical designs.

Lopez has always had her finger on the pulse of the fashion world and, according to Ramirez, has consistently been innovative with her sense of style. She began her career with a background in IT before moving on to become a full-time yoga studio director. Currently, Lopez operates as the Raised By Latinos CEO, while working as Executive Assistant to WWE Champion Trish Stratus.

Ramirez is the Creative Director and Designer for Raised By Latinos. He has been in the creative industry for 22 years and has worked with numerous Fortune 500 companies such as Mercedes Benz and Harley Davidson. Ramirez takes inspiration for his art from Latino culture, embracing both Catholic and indigenous designs.

While there have been several Latino artists who have left impressions on the world such a Diego Rivera and Frida Kahlo, Ramirez and Lopez state there was no one in modern times they could immediately look up to when launching their streetwear brand. So, they decided to change that narrative and become artistic influencers themselves.

A Hindered Demographic

Victor Ramirez’s story is one we hear often in the Latino community. After graduating from Sheridan College he began looking for work as a creative designer, but had difficultly getting callbacks. He then decided to use his second name and apply as Victor Henry. Suddenly, he was getting work as a freelancer and when they finally called him into the office, he notes recruiters were always surprised that he was not caucasian.

People of color are constantly subjected to this type of discrimination in the workforce. Applications with names that sound too ethnic or “foreign” are far less likely to be considered for job positions or approved for funding, as the data from Stanford Business suggests. When launching their streetwear brand, Ramirez and Lopez say that they also encountered difficulties, but their resilience and extensive experience in the creative industry gave them a powerful boost.

“We’re fortunate because we both have a strong background in creating content and marketing, so combined we have the skills that can be very difficult and expensive,” says Lopez. “We’re basically a whole creative family, but the only advice that I can give is keep pushing through. It’s not going to be easy and it’s still hard for us, but don’t give up and don’t let anybody tell you that you can’t do it.”

"Latinos are sleeping giants"
Ramirez

referencing the large potential influence the Hispanic demographic has on society. “Latinos have so much power. And when I say power, I don’t mean power to fear. I mean power to change the world.” Ramirez makes a point that because of the large population of undocumented immigrants in the U.S. and Canada, many of them do not report their residency. As such, the number of Latinos that do not appear on the Census for fear of being deported is much higher. If they were to be included, the Latino population would show up in greater numbers and be a much more powerful influence.

Unfortunately, the full impact of the Latino community is also diminished by Census forms themselves. Latinos who identify as Hispanic must then select White, Black, Asian, etc., as their race. Urban Institute argues that separating a person’s Hispanic ethnicity from their race leads to inaccuracies within the community. According to the U.S. Census Bureau, the Hispanic population in America is currently listed at 18.5%. In Canada, where Raised By Latinos is based, it only sits at 2%. This article from the Canadian Hispanic Bar Association breaks down the problem with how Latinos in Canada are asked to identify, making it harder to determine the true impact this demographic has on the entrepreneurial world.

Because of his past experiences facing discrimination, today Victor Ramirez solely goes by his last name professionally. It is a statement. “Ramirez” is who he is as a person and what he designs. For Latinos this means, ultimately, you have to own who you are and not be afraid to express it to the world.

Diversity in Latino Culture

One of the most important goals in Raised By Latinos’ mission is highlighting the importance of diversity within Latino culture. Both cofounders were born in Canada to Ecuadorian parents, but the roots in their family also stem from Jamaica, Ireland, Peru, Turkey, and Spain. Because many people forget that Latino culture is a mixture of African, Spanish, and indigenous culture from all over the world, Raised By Latinos uses their streetwear brand and platform to highlight this diversity.

One of the ways they accomplish this is through their I Am RBL series, which pushes out Latino stories and showcases how big their influence is on the world.

“Our culture has been appropriated from so many different facets of the world. We’re in hip hop music, we’re in food, we’re everywhere, but we haven’t been given our due mark in history,” says Ramirez. He declares that whenever he has seen a Latino entrepreneur applauded for innovation in their respective field, their Latino roots are rarely mentioned. “They say, ‘This entrepreneur’ but they never say ‘This Latino’.”

Raised By Latinos is taking strides to ensure Latinos are acknowledged for their accomplishments. They also stress that they should be brought together, not divided.

And the world is taking notice.

Over the past few years, Raised by Latinos has collaborated with many Latinos in the entertainment industry such as actor and producer Big Citric and music composer Vic Demone Nolasco, who both worked on the comedy series Ghetto Busters. Raised By Latinos was also selected to be part of this year’s Eleganza Show at Harvard. This is Harvard College’s largest student-run event and takes place on April 24, 2021. They are the first ever Canadian Latino designer and brand to be featured in the fashion show.

Advice for Latino Entrepreneurs

So what last bit of advice do Ramirez and Lopez have for up-and-coming Latino entrepreneurs?

“Everybody needs to be treated with dignity, no matter their station. That’s something we live by one hundred percent.”
Victor Ramirez Creative Director and Designer & Evelyn Lopez CEO, Raised By Latinos

Read More on Grey Journal : https://greyjournal.net/hustle/inspire/latinos-are-sleeping-giants-say-raised-by-latinos-cofounders/

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by Ramirez